IntoNow: The Shazam of TV Shows

IntoNow launched its iOS application today which is able to identify 2.6 million broadcast TV airings. IntoNow will listen to what you’re watching and in four to twelve seconds the app returns the exact episode and whether or not the content is live or a re-broadcast.

Additionally, IntoNow allows one-touch access to show info, IMDb, iTunes and Netflix, and app notifications alert you to activities and comments from friends. IntoNow can optinally share what you are watching with your friends on Twitter and Facebook.

Learn more at IntoNow’s website or grab the app from the iTunes iOS App Store.

via Star Padilla and Mashable

iPad: Flash does NOT belong

I remember Macromedia Flash 5 with ActionScripting 1.0. WOW! This is the future of the Internet. This will really open up the possibilities to developers. Or so I thought… Give me HTML5, and Apple will give you rich content in Safari.

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iPad - Target Audience part 2 - Baby Boomers

The target audience for the iPad? Baby Boomers. Steve Jobs invented a device for his people. An APPLICATION COMPUTER. The generation that introduced YOU to the computer is the one in greatest need of a computer built for them.

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iPad - Target Audience part 1

In my last post I argued the iPad is aimed at a new Target Audience.  Who is that exactly?

First, let’s get the obvious out of the way:

1. Apple FanGeeks
2. Technophiles
3. CEOs

The Apple FanGeeks will buy a nice pile of steaming poo if it had an Apple logo on it.  Don’t be insulted; that’s just the way it is.  The sooner you can admit this to yourself, the easier it will be to accept who you are.  By the way, we know you’ll buy the Wi-Fi version in 59 days and then buy the 3G version 30 days after that, and that’s what makes Steve Jobs a brilliant marketer and sales guru.

Technophies and gadget lovers will buy this device because it’s in their blood.  Love it or hate it, you’ll still buy it because you’re curious; at the very least you’ll buy it to publicly post how much you hate everything about it as you continue to use it day in and day out.  You too, might also buy both versions.

CEOs like to be up on the current trends and they have the money to make it look like they’re hip to what’s new.  Some might be legit technophiles, but most like the status symbol of carrying around a hot-market item.

Posted via web from jasonishibashi’s posterous

iPad - I missed the point.

Yesterday, I said I was underwhelmed.  I think a lot of other people were too.  Many people probably had grandiose expectations from a company and visionary the likes of Apple and Steve Jobs, and many people assumed the new iPad would be a revolution in computing that would make us all ditch our netbooks and laptops; it clearly does not.

No, the iPad is probably something akin to what Jef Raskin had in mind when it comes to the human interface to a computer.

Is the iPad powerful?  Questionably.  Flexible?  Definitely not.  Adaptable?  Not without Apple’s say-so.

Much of the detraction I hear about the iPad is that it can’t do x, or that it will never be able to do y.  Here’s where I (and it seems many other people) are missing the point.  It’s not supposed to.

Steve Jobs clearly places the iPad in a space that is not yet defined and a supplement to the other technical devices we use.  It’s not meant to replace the laptop, and by correlation the cheaper, less powerful laptop we dubbed the netbook.  The iPad is aimed directly at a new target audience.

Posted via web from jasonishibashi’s posterous